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Company Profile

About Us

Action Construction Equipment Ltd. (ACE) has acquired a position of country's leading construction and material handling equipment manufacturing firm with a major market share in the domain of Mobile Cranes and Tower Cranes. Apart from the Mobile Cranes, we are also specialized in offering Crawler Cranes, Truck Mounted Cranes, Lorry Loader Cranes, Mobile / Fixed Tower Cranes, Lorry Loaders, Backhoe Loaders/Loaders, Vibratory Rollers, Forklifts, Truck Mounted Cranes, Tractors & Harvesters along with other Construction Equipment. We have been successful in consolidating our presence in some of the major Construction, Infrastructure, Heavy Engineering and Industrial Projects across the country.


Our company, ACE is promoted as well as managed by a team of professionals which has rich experience in the realm of Construction Equipment. We are a 21 years old business enterprise with its well-equipped state of the art manufacturing facilities located at industrial townships of Kashipur, Faridabad (Haryana) and Uttrakhand. Our production plants are fitted with requisite machinery to effectively produce around 9000 Tractors and 12000 Construction Equipment.

Our workforce includes qualified professionals who are unflinchingly committed towards assuring total quality management in all processes and our main strength lies in the standardization of best quality products. We are committed to providing our clients with modern technology Construction Equipment along with efficient sales and product support focused at satisfying our clients real needs.

In our efforts to widen our business as well as product offerings, we have ventured into marketing strong tie-ups with some of the leading foreign companies which facilitate the availability of modern technology as well as machines from across the globe.

Business of the Company

The policy of ensuring pro-active response and expertise has been highly rewarded throughout the years in the form of repeat orders and business resulting in continuous growth makes us the prominent company in the Tower Cranes, Mobile Cranes and Construction Equipment sector. Another factor which has boosted our growth in the marketplace is the versatility of our equipment to successfully cater to a vast range of industry applications. Some of the sectors where our equipment is used are Infrastructure Construction, Dams, Metro Rail, Roads, Power Projects, Ports & Shipyards, Mining , Warehousing, Logistics, Building Construction Steel Industry, Petroleum, Defence, Engineering Industry, Railways, Cement,  Chemicals & Fertilizer Plants etc.

Our Core Value

1) We are an ISO 9001 accredited company and our standards of designing, development, procurement, production, testing, installation as well as product support meets the most stringent international regulations and norms.
2) Widest range of Construction Equipment
3) Our products are recognized for superior functional parameters as well as capacities that leads to faster cycle time, enhanced efficiency and increased productivity.
4) ACE believes in providing value for money to its clients. Equipment offered by ACE is rugged, cost effective and require simple maintenance.
5) ACE ensures fastest product support through a wide network of dealers and offices well-equipped with genuine parts as well as trained engineers in the country.
6) ACE is also offering custom tailored solutions for various specific requirements.
7) Our team of experienced R&D professionals is working continuously towards up-gradation of products, introduction of new products as well as value engineering.

ACE Clientele

1) ACE has over 10000 satisfied clients.
2) ACE Equipment is endorsed by various leading companies in India like Reliance Punj Lloyd, Kalpatru, Grasim, Gannon Dunkerley, Simplex, Patel Engg., Alstom, IVRCL, Tata, Gammon, Paharpur, L&T, ACC, Petron, KEC, Shapoorji,Jindal, Havells, NCC, Welspun, ISGEC, KRUPP, Adani, Ambuja, Spice Jel Engg., ISPAT, ESSAR, UB Engg., AFCON, Bhushan, Aditya Birla, ABG, Unitech, Suzlon, Areva, Soma, Jai Prakash Associates, ABB, Greaves, Indian Railways, State Electricity Boards, Cofmow, BHEL, Airport Authority India, NALCO, Ministry of Defence, Coal India, NRL, NBCC, HPCL, Bridge & Roof, DRCO Gujarat Industries Power, IOCL, IPCL, MRPL, etc.
3) ACE machines are regularly being exported to Bahrain, Kuwait, New Zealand, Kazakhstan, Romania,  Iran, South Africa, U.A.E., Saudi Arabia, Qatar, Algeria, Libya, Mauritius, Bhutan, Malaysia, Singapore, Madagascar, Sri Lanka, Malawi, Ghana, Gabon, Congo, Kenya, Nigeria, Mozambique, Ethopia, Nepal, Bangladesh, Tunisia, Cameroon, Portugal Seychelles, Niger and Australia.

ACE Product Support

Equipment offered by ACE is used across the country and to effectively cater to this widespread region with efficient before and after sales services, we have established a network of dealers as well as area offices in 100 locations with the support of 18 regional and area offices based at Mumbai, Delhi, Chennai, Kolkata, Pune, Raipur, Ahmedabad, Lucknow, Jaipur, Hyderabad, Bangalore, Indore, Vizag, Bhubneshwar and Cochin. Our regional and area offices are supported by our marketing headquarter in Delhi along with a dedicated product support division at Faridabad.

Besides, we have set up dealerships in Qatar, UAE, Bangladesh, Egypt, Iran and South Africa to ensure complete support to equipment delivered in South East Asia, Middle East Asia and African countries.

Product Range

  • Mobile Cranes
    • Pick and Carry Cranes
      • Rhino 90C
      • Rhino 110C
      • 12XW
      • 14XW
      • 16XW
    • NextGen Pick and Carry Cranes
      • SX 120
      • SX 150
      • SX 170
      • FX 150
      • FX 210
      • FX 230
      • FX 250
      • F 160
      • F 210
      • FX 300
  • Tower Cranes
    • TC 5034
    • TC 5040
    • TC 5540
    • TC 5040-T
    • TC 5540-T
    • TC 6040
    • TC 6040-B
    • TC 6544
    • TC 6552
    • TC 7052
    • TC 7053
    • TC 7054
    • TC 7059
    • TC 7074
    • LC 85
    • LC 120
    • LC 160B
    • LC 228B
  • Crawler Cranes
    • ACX 400
    • ACX 750
  • Truck Mounted Cranes
    • TM Series
      • TM 250
      • TM 250 C
      • TM 300
      • TM 400
    • Lorry Loader Cranes
      • AB 63
      • AB 813
      • AB 113
      • AB 163
      • AB 203
      • SB 813
      • SB 123
      • SB 163
      • SB 203
  • Loaders
    • Backhoe Loaders
      • AX 130
      • AX 124 - 4 WD
    • Wheeled Loaders
      • ALN 100
      • ALN 300
      • ALN 500
      • SS 75
  • Road Equipment
    • Compactors
      • ASD 115 - STD.
      • ADD 34
      • ADD 95
    • Motor Graders
      • AG 176
  • Concrete Placing Boom
    • ACS Series
      • BHDM 12
      • BHD 13
      • BHD 18
    • ACP Series
      • BHD 24
      • BHD 28
      • BHD 32 Z
      • BHD 36
  • Forklift Trucks
    • Diesel Forklifts
      • AF 15D
      • AF 20D
      • AF 30D
      • AF 40D
      • AF 50D
      • AF 60D
      • AF 80D
      • AF 100D
      • AF 120D
      • AF 130D
      • AF 160D
      • AF 200D
      • AF 250D
      • AF 300D
      • AF 350D
    • LPG forklifts
    • Electric forklifts
      • AF 15E
      • AF 20E
      • AF 25E
      • AF 30E
  • Agri Equipment
    • Tractors
      • DI-350 NG
      • DI-450 NG
      • DI-550 NG
      • DI-550 Star
      • DI-6565
      • DI-854 NG
      • DI-450 NG 4 WD
      • DI-550 NG 4WD
    • Harvester Combine
      • ACT 60
      • ACW 101
  • Mobile Tower Cranes
    • MTC 2418
    • MTC 3625